【英语科技】诺基亚推出新款Lumia手机吸引照相迷

双语秀   2016-07-01 16:52   104   0  

2013-7-12 12:34

小艾摘要: Nokia Corp. unveiled the latest model of its Lumia high-end smartphones, the Lumia 1020, in a new attempt to bolster the company's waning position in the competitive smartphone market.As with many oth ...
Nokia Corp. unveiled the latest model of its Lumia high-end smartphones, the Lumia 1020, in a new attempt to bolster the company's waning position in the competitive smartphone market.

As with many other manufacturers, Nokia's smartphones largely live in the shadow of popular devices from Apple Inc. and Samsung Electronics Co.

The latest model will have a powerful camera and likely target a narrow group of customers interested in having a camera-focused device, but might not do much to turn around sales of the Finnish company's smartphones.

Nokia said the Lumia 1020, with its 41-megapixel camera, will launch with AT&T Inc. on July 26 at about $300 with a two-year contract.

The phone will arrive in China and 'key European markets' before the end of September, according to Nokia officials.

The flagship smartphones of Nokia's two biggest competitors岸Apple's iPhone 5 and Samsung's Galaxy S4岸are both available for $200 with a two-year AT&T contract.

Nokia has built a reputation of delivering impressive cameras on its smartphones. In fact, the company already launched a 41-megapixel phone last year called the Nokia 808 PureView. The device was praised by critics, but it ran Nokia's doomed Symbian operating system and produced relatively meager sales after some major operators decided not to sell it.

The Lumia line has marked a critical bet that relies heavily on Microsoft Corp.'s latest mobile operating system, Windows Phone 8. Nokia was once the world's largest maker of mobile phones, but is now a shadow of its former self.

In the first quarter, Nokia's position in the global smartphone market dropped to No. 10, according to market-research firm Gartner, from No. 8 in the year-earlier period. Samsung and Apple had 49% of the total unit sales in the period.

Nokia has been handicapped by lacking the marketing power of those larger companies, but also because of its dedication to the Windows ecosystem and its relative lack of applications when compared with Apple's iOS and Google Inc.'s Android software.

But the Lumia has shown some growth. In the first quarter, Nokia shipped 5.6 million Lumias, up 27% from the previous quarter. Nokia has said this sequential growth rate would continue for the second quarter; the company is scheduled to report second-quarter financial results next week.
诺基亚公司(Nokia Co.)推出了最新款的Lumia系列高端智能手机Lumia 1020,再次试图扭转该公司在竞争激烈的智能手机市场上不断失利的局面。

与其他许多制造商一样,诺基亚的智能手机一直处于备受欢迎的苹果(Apple Inc.)及三星电子(Samsung Electronics Co.)的产品的阴影之下。

诺基亚的这款新手机将配置功能强大的摄像头,可能面向偏重相机功能的小规模客户群,但可能不会对扭转诺基亚的智能手机销售业绩有太大帮助。

诺基亚说,配有4100万像素摄像头的Lumia 1020将从7月26日开始由美国电话电报公司(AT&T Inc.)开售,附带两年期合约的价格约为300美元。

据诺基亚管理人士说,该款手机将在9月底之前登陆中国及主要欧洲市场。

苹果和三星电子是诺基亚最大的两个竞争对手。这两家公司的旗舰智能手机iPhone 5和Galaxy S4附带两年期美国电话电报公司合约的售价均为200美元。

诺基亚已经因为在其智能手机上配备表现不俗的摄像头而为人所熟知。实际上,该公司去年推出的诺基亚808 PureView手机已经配备了4100万像素的摄像头。这款手机受到了评论人士的称赞,但手机运行的是诺基亚过时的塞班(Symbian)操作系统,由于一些主要的运营商决定不销售这款手机,该款手机销量相对较低。

Lumia系列手机标志着诺基亚一次重大的尝试。该系列手机运行微软(Microsoft Corp.)最新的移动操作系统Windows Phone 8。诺基亚一度是全球最大的手机制造商,但过去的辉煌已不复存在。

市场研究公司Gartner的数据显示,今年第一季度,诺基亚在全球智能手机市场上的排名从一年前的第八下滑至第十。同期,三星和苹果手机的销量占全部销量的49%。

缺乏更大竞争对手那样的营销实力制约了诺基亚的发展,但阻碍该公司发展的因素还包括其致力于Windows生态系统,且相比苹果的iOS和谷歌(Google Inc.)的安卓(Android)系统,诺基亚手机的应用程序较少。

但Lumia系列手机还是实现了一些增长。今年第一季度,诺基亚Lumia系列手机的发货量为560万部,环比增长27%。诺基亚说,第二季度也将延续这样的环比增幅。该公司定于下周公布第二季度的财务业绩。
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